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Just a Commodity?

May 10, 2007

So Christina claims to be doing Spanish language music because it’s a side of her since she’s Hispanic, but even now she doesn’t really talk about being a Latina in any interviews.  Is her Hispanic heritage just a commodity that she can use to crossover with more ease without seeming as if she’s using the young, Latino population?  Or is she really interested in her Hispanic identity and is trying to be faithful by sharing her music with the Latino world?  Still, Christina isn’t only doing Spanish music, she’s also using her appeal to Latinos by doing commercials.  The video below is of a Spanish Coca-Cola commercial that features Christina.  Ultimately, the message/fantasy here is that by drinking Coke, the young girl can become Christina Aguilera! 

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Crossing Over

May 9, 2007

In the late nineties, Latin Pop was becoming a phenomenon because popular American Pop stars were crossing over into Latin Pop by putting out Spanish versions of their songs.  Established artists like Diddy to Spice Girl Geri Haliwell (her single, Mi Chico Latino, hit it big in England) were joining the Latin craze.  In 1999, Spanish-language music sales increased twelve percent in the United States!  Soon enough, Christina Aguilera was emphasizing her own Hispanic Heritage (her father is Ecuadorian) and she released her first Spanish album, Mi Reflejo, in 2000.  Despite being half-hispanic and her mother being a Spanish teacher, Christina is not fluent in Spanish.   Christina had to take Spanish lessons in order to record the album.  Mi Reflejo had Spanish versions of her English songs and also some new Spanish songs. 

In reference to her Hispanic heritage and to other music artists crossing over into the Latin world, Christina has said, ”It’s a side that’s a part of me.  It kind of makes me mad because I hear about a lot of other people who just want to jump on the bandwagon.”  How is she not on the bandwagon with everyone else?  Does her being half-hispanic give her some kind of authencity in putting out Spanish songs?  Christina’s heritage was not emphasized in the media when she was first rising to stardom.  And even now, not everyone is aware that she is hispanic (I have a friend who just learned of her being hispanic when I told him I was writing this post).  I have to question if she just jumped on the bandwagon too especially after seeing how well her first Spanish album did.  Look how well her Spanish album has done:  Read the rest of this entry »

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Girl Power: Then and Now

May 8, 2007

 The Spice Girls:                                                    

The Pussycat Dolls:

Read the rest of this entry »

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Through a Man’s Eyes

May 7, 2007

Everyone knows about the much talked about kiss at the VMAs between Madonna and Christina.  In a January 2004 interview with ZOO magazine, Christina said, “I love experimenting with my sexuality.  If that means girls then so be it.  It would be wrong to hide this side of my personality.”  Later on in the interview, she also says, “I have casual sex, I love casual sex.” Read the rest of this entry »

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Another response to her “Dirrty” video…

April 30, 2007

“I may have been the naked-ass girl in the video, but if you look at it carefully, I’m also at the forefront. I’m not just some lame chick in a rap video; I’m in the power position, in complete command of everything around me. To be totally balls-out like that is, for me, the measure of a true artist.”

Is she though?  I wonder how many other viewers see Christina in a power position in her “Dirrty” video. 

Also, continue on if you want to see the hilarious SNL spoof of Dirrty.  Sarah Michelle Gellar plays Christina… Read the rest of this entry »

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What is Empowerment? And What is TOO Much?

April 29, 2007

In an article posted on POPSUGAR, Christina  comments on being a strong woman in a man’s world: “I’m extra sensitive and have my dukes up because I witnessed a lot of shit in my household with my father and mother, and I wanted to make sure that I was never going to feel powerless or helpless to a man. That’s why I think I do have this overconfidence with my sexuality because I feel empowered by it, and I love being in control of every facet of what I do.”

The most obvious thing about Christina Aguilera is that she’s very comfortable with her sexuality.  Though her sexuality has also been her biggest mark of controversy, she remains consistent in how she feels about her sexuality.  She’s confident.  She’s in control of herself.  But is her sexual confidence really working to empower her as she claims?

By putting herself out there, is she really gaining power?  Though I am happy that she feels just that confident with herself, I often wonder how much of her sexual openness can give her empowerment.  Or is her sexuality too much?  Is there a certain line that she crosses (or has crossed) that takes away her control and hands it over to the spectators? 

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Battle of the Covers

April 13, 2007

Britney Spears, 1999

Christina Aguilera, 2000

Christina Aguilera, Rolling Stone no. 844/845, July 2000 Photographic Print by Mark Seliger

Now the question is: which cover is more liked or accepted? Read the rest of this entry »