Archive for the ‘Commodity’ Category


Just a Commodity?

May 10, 2007

So Christina claims to be doing Spanish language music because it’s a side of her since she’s Hispanic, but even now she doesn’t really talk about being a Latina in any interviews.  Is her Hispanic heritage just a commodity that she can use to crossover with more ease without seeming as if she’s using the young, Latino population?  Or is she really interested in her Hispanic identity and is trying to be faithful by sharing her music with the Latino world?  Still, Christina isn’t only doing Spanish music, she’s also using her appeal to Latinos by doing commercials.  The video below is of a Spanish Coca-Cola commercial that features Christina.  Ultimately, the message/fantasy here is that by drinking Coke, the young girl can become Christina Aguilera!