h1

Just a Commodity?

May 10, 2007

So Christina claims to be doing Spanish language music because it’s a side of her since she’s Hispanic, but even now she doesn’t really talk about being a Latina in any interviews.  Is her Hispanic heritage just a commodity that she can use to crossover with more ease without seeming as if she’s using the young, Latino population?  Or is she really interested in her Hispanic identity and is trying to be faithful by sharing her music with the Latino world?  Still, Christina isn’t only doing Spanish music, she’s also using her appeal to Latinos by doing commercials.  The video below is of a Spanish Coca-Cola commercial that features Christina.  Ultimately, the message/fantasy here is that by drinking Coke, the young girl can become Christina Aguilera! 

Advertisements

Leave a Reply

Please log in using one of these methods to post your comment:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: